There are so many articles written on purpose these days and I believe that is a good thing. The problem is that you will find most articles are hard to relate to when compared to your own business.
I’d like to offer you a little situation that happened today that may help clarify how important it is to ensure your business is driven by a purpose that is much more that the work you do. It must be something that is an emotional story that tells why you keep doing what you do every day against all odds and while putting in enormous hours each day/week/month/year.
I went to a new cafe today with a really cool name. It is a name that I am sure has a very deep meaning to its owners. One where they would have sat around a table and described why they were going to take a huge chance in life and open a cafe and the name would be a reminder what that why is every day.
My wife asked our server why they decided to use this name. I watched her face as she anxiously awaited the answer. I am sure she was expecting to hear an inspiring story that she would remember.
The answer … “uh .. I really don’t know because I just work here.” The look of disappointment on my wife’s face was clear.
What a massive opportunity lost every time someone asks this question. And also, from the start of this businesses life, its employees “just work there”.
This is the feeling I take away today. Good food but the employees “just work there” so its just another cafe. No different than all the others where the employees just serve the food and have no connection or real emotion to the place they choose to go to every day.
Imagine how different it would be if she had told us this wonderful story about how the owners had decided to take a chance after some life changing event and this cafe represented their new direction in life to follow their dreams and have a go ! We would have walked out inspired to tell other about this cafe. But I am writing this as an article about an unnamed cafe to illustrate this point rather than telling you all about this awesome cage I had in inspiring experience in today .. oh, and the food was pretty good.
Discovering your Purpose … your “why do you do this every day” is the most important thing you can do for yourself so that you can tell the world every chance you get.
Doesn’t that make your marketing material so much easier?