I’m told by my business coach I need to create a “compelling offer” and develop a great marketing strategy. I’m told I need to be clear with my message and keep it simple so I don’t confuse people.
All of this good .. possibly even great advice and I am working on it.
But what I really think we all need to do more of is simply talking WITH each other face to face. Not to tell each other something, or sell something, but to listen to each other and hear the story . Most “business consultants/coaches/mentors etc” will have a program or something they are trying to sell you and some of them are really great and will provide you with some great help. But if we have not had a good talk and an honest-to-goodness get to know each other session(s) first, how would I know 1) if I can help you at all 2) if we can even work together well 3) what your real problems are 4) how you like your coffee?
But more importantly, I am just really curious about your journey and your story and why you are doing what you are doing today. I do hope I can help you in some way but more important to me is learning about you as a person. I am passionately curious about people and their story.
I often find my own journey has similar “turning points” to yours or by simply listening to your story I glean a small bit of gold in the form of learning from your ‘turning points” that are different to mine. Regardless of what the conversation holds, I always find a interesting and new story that is fascinating to me and full of real situations.
So, I guess, my compelling offer to you is not a “Buy my program and be transformed overnight” or ” 3 easy steps to success” kind of thing .. but rather
” I am interested to hear your story and if I can help you, great, if not, thats ok too. Either way, lets enjoy a cup of coffee and a chat. I am an empathetic ear and understand your struggles.”
That may not be “compelling” or sound great in a headline, but it is the honest truth, and in this day and age, that should be compelling.
If you are up for a good chat .. please book a call with me here.